Items where Division is "Thesis > Bachelor of Business Administration" and Year is 2022
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Ipmi Repository is an online archive service which is managed by IPMI Library - Learning Resource Center. Established for collecting, managing, saving, preserving and disseminating digital copies of intellectual output of IPMI International Business School such as academic journal, books, theses, Group Field Project, Community Involvement Project, Case Study, conference paper, and other types of research publication. The main objective of this repository is to provide long-term, public, open access and easily retrieve to the digital collection to support teaching-learning process.
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Alamsjah, Alessi (2022) The effect of social network marketing of gen Z on purchase intention : evidence from coffee shops industry in South Jakarta, A mediating role of customer perception. Graduate thesis, IPMI Business School.
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Dennysyah, Nadhia Putri (2022) The impact of digital innovation on SMEs' performance in Halal industry during covid-19 in Indonesia. Undergraduate thesis, IPMI Business School.
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Imani, Alika Nur (2022) The effect of social media advertisement on perceived enjoyment and impulse buying in the artsy fashion market in Jabodetabek : a case study of generation-Z female. Undergraduate thesis, IPMI Business School.
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Pratama, Aufa (2022) A comparative study of green entrepreneurial intention between Indonesian and Malaysian students during covid-19. Undergraduate thesis, IPMI Business School.
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Soenarjono, Bagawan Kagurnita Krisatio (2022) The effect of perceived value, music affinity, and hedonic motivation towards intention to subscribe of millennials and generation Z for spotify in Indonesia. Undergraduate thesis, IPMI Business School.
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Tazlia, Ismi (2022) The effect of beauty influencer credibility and customers' halal awareness on purchase intention: case study from Indonesia local beauty brand. Graduate thesis, IPMI Business School.