The implementations of marketing mix with 7p for a coffee shop surviving the pandemic situation

About Us

Ipmi Repository is an online archive service which is managed by IPMI Library - Learning Resource Center. Established for collecting, managing, saving, preserving and disseminating digital copies of intellectual output of IPMI International Business School such as academic journal, books, theses, Group Field Project, Community Involvement Project, Case Study, conference paper, and other types of research publication. The main objective of this repository is to provide long-term, public, open access and easily retrieve to the digital collection to support teaching-learning process.

"Knowledge without observation is nil"

Frieda, Baby Brenda (2022) The implementations of marketing mix with 7p for a coffee shop surviving the pandemic situation. Undergraduate thesis, Sekolah Tinggi Manajemen IPMI.

[img] Text
Baby Brenda Frieda - The Implementations of Marketing Mix with 7p for a Coffee shop surviving the pandemic situation.pdf
Restricted to Registered users only

Download (1MB)


Starbucks coffee's story began in 1971 back the we were a roaster and retailer of whole bean and ground coffee, tea, and spices with a single store in seattle's pike place market and more than 30.000 retail stores in 83 markets. The research investigated changes in urban lifestyle get a significant impact on the development of the culinary world. Individuals' perception and satisfaction in delivering the brand (Starbucks) influence and service quality that is directly connected with customers this study has a great emphasis on the corporate brand image of Starbucks. This results it means from 106 respondent the results of research conducted on the implementations of marketing mix with 7p Starbucks Jakarta. Based on the data analysis carried out, the conclusion of the study can the findings of the study, there exists no significant difference between a women and man respondent majority satisfied and very with a Starbucks coffee Jakarta. The reason behind this insignificant difference, perhaps, occurs because there are differences in demographic location, starting from Starbucks itself to the character of its consumers, who have the same character. The meaning of the significant and insignificant above this is to find out whether there is or is not a significant difference between Starbucks consumer expectations and perceptions about the 7p marketing mix components implemented by Starbucks Jakarta.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Bachelor of Business Administration
Depositing User: Dede Faujiah
Date Deposited: 03 Nov 2022 09:10
Last Modified: 03 Nov 2022 09:10

Actions (login required)

View Item View Item