Study on The Market of Coated Abrasive in Indonesia and Marketing Strategy Formulation for PT. Saint-Gobain Norton Hamplas

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Ismanto, Bambang and Siregar, Joshua and Idiyanto, Rivanda and Ignatius, Trisna (2003) Study on The Market of Coated Abrasive in Indonesia and Marketing Strategy Formulation for PT. Saint-Gobain Norton Hamplas. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

PT. Saint-Gobain Norton Hamplas as Indonesia subsidiary of Saint-Gobain a global leader in the world abrasive market would like to strengthen its market leadership in the coated abrasive domestic market. Critical phase on achieving that stage is by obtaining better understanding on the whole market size and dynamics, segmentation, targeting potensial market, develop proper positioning, and comprehemsive knowledge on consumer behavior and CTQ (Critical to Quality). This project was intended to enrich the company knowledge on all the above aspects from market fesibility study up to recommending integrated marketing strategy to expand business size.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Library > GFP (Group Field Project)
Depositing User: Dwi Selviyana
Date Deposited: 15 Jan 2020 07:41
Last Modified: 15 Jan 2020 07:41
URI: http://repository.ipmi.ac.id/id/eprint/67

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