Analyzing Business Environment and Strategy Formulation for Sales Increase of PT Tanah Bintang Asli

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Hardjakusumah, Anhar Ibrahim and Silalahi, Yulius and Khairi, Muhammad Rizky (2017) Analyzing Business Environment and Strategy Formulation for Sales Increase of PT Tanah Bintang Asli. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

PT Tanah Bintang Asli is a company that serves in the sports service industry . The company has been established since 2013 . Its golf , basketball and swimming academies continue to serve its niche market in international schools in the form of afterschool activities. While student count and sales continue to increase since its establishment the company struggle to gain significant growth ( early stage of growth stage in Business Life Cycle ) This research objective is to provide strategic formulation proposal to increase sales in Jakarta for the rest of 2017 . This research uses External Factor Evaluation ( EFE ) Matrix , Internal Factor Evaluation ( IFE ) Matrix , Competitive Profile Matrix ( CPM ) as variables , The Strengths Weaknesses - Opportunities - Threats ( SWOT ) Matrix , The Strategic Position and Action Evaluation ( SPACE ) Matrix , as strategy formulation tools , and The Quantitative Strategic Planning Matrix ( QSPM ) as the decision tools that researchers used in this GFP. From this analysis , researchers found that PT . Tanah Bintang Asli is capable of increasing its sales through Product Development Strategy . This strategy will enable PT . Tanah Bintang Asli to utilize its internal strength to take advantage of external opportunities.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Library > GFP (Group Field Project)
Depositing User: Melinda Lusyyana
Date Deposited: 18 Jan 2020 06:38
Last Modified: 18 Jan 2020 07:18
URI: http://repository.ipmi.ac.id/id/eprint/441

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