Entry strategy for british petroleum to penetrate the retail gas station market in Indonesia

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Harjono, Agus Nugroho and Kamajaya, Debut and Nugrohowati, Dewi Utari and Soekawan, Holip and Fan, Tjong Kaw (2003) Entry strategy for british petroleum to penetrate the retail gas station market in Indonesia. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

With a population 230 million, Indonesia has a material and promising market and is a potential destination for retail station business development in south east asia due to its market size and opportunity which creates a strategic fit with british petroleum (BP) strategy. recent political, economic and social upheavels in Indonesia are now demanding transparancy, change and efficiency. As a result, a series of new downstream deregulation bills have been approved by Indonesian's parliament and the implemntation laws are being discussed up at Indonesian's government together with industry players. This situation obviously raises the opportunity for BP to enter Indonesia downstream market although the fuel price still remains uncertain, given there's still significant subsidy content.

Item Type: Monograph (Project Report)
Subjects: A General Works > AZ History of Scholarship The Humanities
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HG Finance
Divisions: Library > GFP (Group Field Project)
Depositing User: Dwi Selviyana
Date Deposited: 16 Jan 2020 05:10
Last Modified: 16 Jan 2020 05:10
URI: http://repository.ipmi.ac.id/id/eprint/161

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