Cholock, Jolene Marie (2026) Sport Diplomacy on the Green: Marsh Golf Leisure 2025 as a Platform for Indonesia–Australia Engagement. Masters thesis, IPMI Institute.

Text Jolene Marie Cholock.pdf Download (1MB)

Abstract

Premium leisure events are being employed by corporations, tour operators, and destination marketers for connection building and cross-border company development, however they are rarely researched as business efforts. As Indonesia-Australia relations grow under IA-CEPA, Marsh Golf Leisure 2025, a privately run golf and tourism program in Australia and Tasmania, brought together Indonesian and Australian business communities, public figures, and social elites through golf, hospitality, cultural tourism, and organised business-to-business (B2B) networking. In order to comprehend its results and provide strategies for enhancing subsequent editions, this retrospective study examines and assesses the 2025 edition event. It looks at how the event opened doors for commercial collaboration between Australia and Indonesia, how golf used soft power and sports diplomacy to foster trust, and how it truly brought people together to form global business relationships. The study also examines the lessons that businesses, government agencies, and event planners might take away from the event. Sports diplomacy and soft power are used as auxiliary concepts in the study, which primarily focuses on networking and business partnerships. It also alludes to theories of social capital, multinational commercial networks, and relationship marketing through events. This study focuses on a single case study and employs a qualitative descriptive methodology. Three interviewees the event founder, the Australian operational partner, and a member of the business community were chosen based on their engagement in the event, and semi-structured interviews were used to gather data. An examination of recorded event activities and an analysis of event materials provided support for the interviews. After that, a soft power framework, symbolic interaction, and theme analysis were used to examine the data. By relating business network theory to sports diplomacy, this paper seeks to advance scholarly inquiry. Additionally, it provides useful recommendations for enhancing participant selection, event preparation, collaboration with universities, and preserving business ties beyond the event. However, the results cannot be broadly extended to other events or nations outside of the Indonesia–Australia setting because the study only looks at one small-scale pilot event with three participants.

Keywords: Sport Diplomacy, Golf Tourism, Business Networking, Marsh Golf Leisure, Indonesia–Australia Relations

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Thesis > Master of Business Administration
Depositing User:	sandra margaretha
Date Deposited:	29 Oct 2026 02:45
Last Modified:	29 Oct 2026 02:45
URI:	http://repository.ipmi.ac.id/id/eprint/3100

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