Wana Artha Life : Strategic Positoning in a Competitive Market

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Marpaung, Gadang and Wanagiri, Iskandar and Husman, Juliawati and Yatim, Mustafa and Onggowasito, Rescy and Suwono, Sidik (2005) Wana Artha Life : Strategic Positoning in a Competitive Market. Project Report. Sekolah Tinggi Manajemen IPMI, Jakata Selatan. (Unpublished)

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Abstract

The group had choosen the life insurance business as the subject, and PT Asuransi Jiwa Adisarana Wana Artha (WanaArtha Life) as the object of the project study. within the broad subject of life insurance and the multiple operatonal dimensions of wanaartha lfe, the group has further concentrated its field study on the company's medium and long term strategic business plans. the study covers the review and assessment of the company's strategic business plan for the period 2004-2009, and comparing it with standard planning and decision models that are presently known, and also variably bench,arking it to the best -practices in the industry.

Item Type:	Monograph (Project Report)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HG Finance
Divisions:	Library > GFP (Group Field Project)
Depositing User:	Putri Lumithasari
Date Deposited:	15 Jan 2020 09:07
Last Modified:	23 Jan 2020 07:18
URI:	http://repository.ipmi.ac.id/id/eprint/84

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