Hewlett Packard Indonesia: Original Inks Contemplates Progress Against Substitute Product Penetration

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Karjadi, Ade and Sitompul, Adven GH and Iskandar, Gunardi and Widiyaswara, Rama and Katili, Redin R. and Sidharta, Siswanto (2003) Hewlett Packard Indonesia: Original Inks Contemplates Progress Against Substitute Product Penetration. Project Report. Sekolah Tinggi Manajemen IPMI, Jakata Selatan. (Unpublished)

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During 2000 until 2003, this industry showed better growth compare to PC industry. it happened because this industry has improved the product technology. technology of printer industry has been developed to fulfill customer demands and created segmentaton of the products. in indonesia, there are few major printer vendors each of them become market leader for each printer segment. ideally vndors should be the ink vendors. because of printer price lover from time to time, vendors would like to get profil consumable product, one of them is ink. inks give a good profil to vendors if there is no substitute product or counterfeited product. the ink industry currently is facing big vhallenge to increase their sales by reducing the usage of non-original products. Hewlett-packard divides the business groups, such as; enterprise system group (ESG), imaging and printing group (IPG), HP services (HPS), personal system group (PSG). thisa chapter will be focused on IPG performance in term of 4ps. HP is the leading provider of printing and imaging solutions for both business and consumers. IPG includes printer hardware, all-in-ones, digital imaging devices such as cameras and scanners, and associated supplies and accessories. it also is expanding into the commercial printing market.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor
T Technology > T Technology (General)
Divisions: Library > GFP (Group Field Project)
Depositing User: Putri Lumithasari
Date Deposited: 15 Jan 2020 08:51
Last Modified: 15 Jan 2020 08:51
URI: http://repository.ipmi.ac.id/id/eprint/80

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