The Encouragement To Access and Use Go-Points for Go-Jek Users Based On Go-Points’ Main Goals

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Nasution, Biondi Ardiya Farhan and Karnawinata, Kenji and Randa, Sabila Putri and Abijasa, Sutan Borneo Jeremi (2018) The Encouragement To Access and Use Go-Points for Go-Jek Users Based On Go-Points’ Main Goals. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Go-Points is a loyalty program exclusively for Go-Pay users where Go-Pay users will gain points for every transaction made through Go-Pay. It can be redeemed with many available rewards from various categories. The purpose of this study is to identify the encouragement of Go-Points’s users to access and use Go-Points feature based on their main goals. In order to help overcame the problems in this paper team will elaborate all the theories that interpret the project object and will utilize several theories and tools that help the team analyze the project’s point of issues. This research begins by determining the problems in the company through qualitative data by interviewing the customers also marketing expert and observing the problem. In this research writers would like to know the extent to which Go-Points are known by Go-Jek users, the extent to which users use Go-Points, and what marketing strategy Go-Points should do based on users and marketing expert opinion. Keyword; Online Transportation, Marketing Strategy, Research, Go-Points Analysis, Impact

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HE Transportation and Communications
Divisions: Library > GFP (Group Field Project)
Depositing User: Putri Lumithasari
Date Deposited: 24 Jan 2020 09:19
Last Modified: 24 Jan 2020 09:19

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