Implementing Digital Marketing Strategy Case: Indonesia Data

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Giovanni, Andre and Legowo, Angga Prawira and Yusdiansyah, Bayu Pradipta and Karnadi, M. Faby Rizky and Kamal, Muhammad Naufal (2018) Implementing Digital Marketing Strategy Case: Indonesia Data. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Along with the rapidly movement of technological advancement and innovation in the business sectors, every company start to utilizing the current technology to execute its strategy including the marketing strategy in order to win today’s business competition. Nowadays, it is common to see businesses that execute its marketing strategy from digital platforms. One of the reasons many business practitioners use the digital marketing is because it can actually help the business in order to interact with targeted audiences in real time with cost effectiveness. This Group Field Project helps Indonesia Data as one of the subsidiaries of PT MARS Indonesia that engages in a retail data e-commerce, to develop and implement the digital marketing strategy. Through digital marketing strategy, Indonesia Data will be able to attract more customers to purchase the product and increase the net sales. The researchers will conduct a semi-structured interview to Indonesia Data’s executive, Digital Marketing Practitioner and Expert, and the Target Customers, in order to understand about the digital marketing implementation in business sector and find out an appropriate digital marketing strategy for Indonesia Data. Finally, after the data collection and the analysis done, Indonesia Data requires so many improvements in its digital marketing and needs several actions in order to resolve those kind of problems.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
T Technology > T Technology (General)
T Technology > TA Engineering (General). Civil engineering (General)
Divisions: Library > GFP (Group Field Project)
Depositing User: Putri Lumithasari
Date Deposited: 24 Jan 2020 08:36
Last Modified: 24 Jan 2020 08:36

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