Sustainability Culture Activation Program In Rabobank Indonesia

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Herdiansyah, Adrianus J. and Tanzil, Chintara Diva and Thirafi, Farahiya and Helbert, Natasya and Eugenie, Samantha A. (2017) Sustainability Culture Activation Program In Rabobank Indonesia. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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The purpose of this study is to identify the behavior pain points in Rabobank International Indonesia (RII) for each business and support division and create a comprehensive strategic plan to improve those behavior pain points and activate sustainability culture within RII. As a result of the economic slowdown and massive restructuring, the bank experienced external and internal obstacles. The most extensive internal challenges are lack of employee engagement and synergy between functions in which the overall business performance and RII competitive advantage are negatively impacted. The behavior pain points were identified through Rabobank Culture Change Workshops. In order to implement culture change, the writers refer to the theories by Edgar Schein which divided organizational culture into three different layers, occasionally represented as the onion model. AIDA model (Attention, Interest, Desire, Action) is applied as guidance for creating the Sustainable Culture Activation Program (SCAP), which is the end result of this study. The SCAP initiatives are divided into three consecutive stages: ignite awareness, adopt sustainable habits, and commit & reward.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Library > GFP (Group Field Project)
Depositing User: Putri Lumithasari
Date Deposited: 24 Jan 2020 07:44
Last Modified: 24 Jan 2020 07:44

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