Marketing Strategy for Commodity Futures

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Puspita, Andi and Hadipriyono, Eko and Farizky, Erlangga M and Sibarani, Fredy and Andries, Paul (2011) Marketing Strategy for Commodity Futures. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Indonesia is the world's top producer of several important commodity products, and commodity futures exchange plays critical to the development of the economy. Commodity futures exchange give benefits to the economy as facilities for the transfer of trading risk through hedging, as a place for transparent price discovery and as an alternative investment for speculator who are willing to take the risk for gaining profit from the price fluctuation. Jakarta Futures Exchange or Jakarta Futures Exchange UFX) has been in operation for more than ten years since 2000. However, trading transaction volume for commodity futures is still very small, causing inability of JFX to serve its market exchange main purposes as price discoverer and risk transfer. Working together with the GFP members, JFX performs an assessment of its current business strategy, determines marketing strategy and develops a strategic marketing plan to overcome the above problem. As the first step, the project team perfomed assessment of JFX business strategy. The result is a recommendation for JFX to continue its current turn-around strategy of enforcing regulations for its brokers to perform multilateral transactions 5% of the total over-the-counter bilateral transactions, increasing multilateral transaction volumes and liquidity, develop new products and new markets and build JFX brand image for its multilateral commodity futures exchange.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Library > GFP (Group Field Project)
Depositing User: Melinda Lusyyana
Date Deposited: 23 Jan 2020 09:18
Last Modified: 19 Jan 2021 04:00

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