Medium Segment Commercial Banking Market Assesment

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Lo, Albert and Parhusip, Arief TM and Sulistiawati, Erny and Siringoringo, Jefferson and Januar, R. Madya (2009) Medium Segment Commercial Banking Market Assesment. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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PT. Bank Rabobank International Indonesia (RII) has planned to enhance its product offerings (asset and liability products) by penetrating the middle market segment (customers with total sales of IDR 10-300 billions per annum). Since RII has never had previous experience with this segment before, they need to know more of the customers' needs, concerms and preferences in order to enter the market with an effective marketing strategy.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Library > GFP (Group Field Project)
Depositing User: Melinda Lusyyana
Date Deposited: 23 Jan 2020 09:02
Last Modified: 22 Nov 2021 03:58

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