Five Year Business Plan for PT. Parker Hannifin Indonesia

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Basri, Afful and Utomo, Bani and Hendrawijaya, Erwin and Febiani, Etsa M. and Muchtar, Ikhsan (2011) Five Year Business Plan for PT. Parker Hannifin Indonesia. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

Currently Parker Hannifin, a US based world leading diversified manufacturer of motion and control technologies, is only enjoying a market share of 4% out of a huge market of around USD 286 million in Indonesia (the data on the motion and control potential market in 2010) . This indicates that the market for Parker products in Indonesia is very promising. In addition, the Parker portfolio in the Indonesian market is segmented into 21% for Mining, 16% for Transportation, 12% for Oil & Gas and yet another percentage for General industries (many segments). This data indicates that the mining sector is the biggest contributor to Parker's sales performance. Therefore, Parker should be keeping focus on this segment. As for the mining segment alone, the current and past performance was mainly focused on 3 products: Connector, Filtration and Hydraulic that have a market share of 28%, 5% and 1.3% respectively. From this data, it is clear that filtration and hydraulic products occupy a very small part of the company's portfolio. To increase the market share, different tools and analyzes should be used, such as PESTEL and PORTER, SWOT and Canvas Strategy. Whilst analyzing these markets and competition in Indonesia, it is recommended that Parker action the following initiatives: 1. Provide Total Solution to Customer 2. Cost Leadership 3. Streamlining Value Chain 4. Outstanding Sales Forces 5. Growing Customer Base 6. Strengthening relationship with Distributor BY implementing this initiatives, it's expected that Parker will increase their sales and occupy a bogger market share in their particular products.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
Divisions: Library > GFP (Group Field Project)
Depositing User: Putri Lumithasari
Date Deposited: 22 Jan 2020 02:57
Last Modified: 22 Jan 2020 02:57
URI: http://repository.ipmi.ac.id/id/eprint/528

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