Business Plan for PT. Purantara Mitra Angkasa Dua (PMAD)

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Simanjuntak, Antoni and Nappi, Hebron Purdit and Ligawirady, Harlan and Setiawan, Endy and Taufan, Heru (2010) Business Plan for PT. Purantara Mitra Angkasa Dua (PMAD). Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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The group field project carried out was about to develop a comprehensive Business Plan for PT Purantara Partnership Two (PMAD) with an objective of recovering their unfavorable current business and financial performance to a healthier company that eventually gained the company's vision and mission. To understand the company's internal conditions and its positions within the industry, we conduct both external and internal analysis. External analysis mainly reviews the in-flight catering industry using Porter's Five Forces & the comparison with the main competitors and market leaders, which is PT Aerowisata Catering Services (ACS). While internal analysis includes SWOT (Strengths, Weakness, Opportunity & Threat) analysis, company's competitive strategic, business operations and financial performance, including Break Even Point (BEP) calculations. It is clear that the Company's opportunity to grow is still promising in view of the airline industry (as the custoner of PMAD) still recording CAOR of at least 10% and there are only 2 (two) players in this industry, including PMAD itself. And the increasing economic position of Indonesia in Asia Pacific & Global business activities will cortainly enhance the light traffic both local and international. While through Value Chain Analysis, we can identify major problems the company faces, which are in business strategy, financial porformance, operation procurement efficiency and HR and Organizational structure. In summary, we recommend the company to stay in this industry and formulate some strategic initiatives to overcome the abovementioned company's major problems above as well as to capitalize on the company's strengths. Therefore, we truly believe, with the consistent and disciplined execution of the above initiatives: we can expect the company to recover the overall business and financial performance in 2-3 yean time.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
Divisions: Library > GFP (Group Field Project)
Depositing User: Putri Lumithasari
Date Deposited: 22 Jan 2020 02:17
Last Modified: 22 Jan 2020 02:17

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