Formulating Strategic Action and Sustain in Hypercompetitive Market

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Ardhia, Denny and Rachman, Mangara Sebastian and Hanif, Muhammad and Sabaruddin, Sabaruddin (2017) Formulating Strategic Action and Sustain in Hypercompetitive Market. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

E-commerce, is a place of buying and selling products or services through the Internet which consumers can browse, purchase and pay for items. In Indonesia, this type of industry is growing rapidly as the number of Indonesian people more and more connected to the Net. Indonesia has projected into the biggest digital economy of the region by 2020 with a targeted value of US$137 billion, making Indonesia the third largest e-commerce market and the seventh largest economy in the world behind China and India. On the other hand, e-commerce competes to speed up their growth on its lucrative market, this situation was led to the very fierce competition, in this battle is all about gaining maximum share, the competition involves offerings not just cost and quality but use deep pocket to defend or attack rivals, therefore e-commerce face the competition by unprecedented growth, huge fresh new ideas, innovative products and services in the high velocity which has made the business environment characterized as hyper-competitive. Tokopedia as one of Indonesia’s leading online marketplace that collects and facilitates by providing platform in a new interactive way of security and comfort both for buyers and sellers to do transaction easily, while facilitating better and convenient online shopping experience.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Library > GFP (Group Field Project)
Depositing User: Melinda Lusyyana
Date Deposited: 21 Jan 2020 07:14
Last Modified: 21 Jan 2020 08:29
URI: http://repository.ipmi.ac.id/id/eprint/504

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