Optimizing Capacity of Nugra Hidratama Through Owned Brand and OEM (Otiginal Equipment Manufacturer)

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Galant, Denny and Nurjadi, Djohan and Maryani, Indah Sari and Ginanjar, Iman Mulyaman (2017) Optimizing Capacity of Nugra Hidratama Through Owned Brand and OEM (Otiginal Equipment Manufacturer). Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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An existing bottling facility is underutilized and has plenty of idle capacity. Considering sunk cost and ongoing monthly expenses, owner decides to make use of the facility. Currently, PT. Nugra Hidratama, producing newly launched own brand, FiberKid®. Its distribution is handled by a sister company, PT. Nugra Karsera, that has no experience in FMCG. PT. Nugra Hidratama established in 2010, as a business diversification into production. The idea concepted is to produce a Hypotonic solution for dehydrated children. Its use is to replace Oralit. The initial product planned to be launched was HidraKid®, it was formulated with a pleasant taste, it can also be sold as “Gatorade®” for Kids. However in 2013 the company decided to dropped the project and taking the OEM projects of National Brands such as L-Men, Nutridrinks & Sosro that last for 2 years. Later in 2017, the firstwn brand released is FiberKid® after a year of product development.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Library > GFP (Group Field Project)
Depositing User: Melinda Lusyyana
Date Deposited: 21 Jan 2020 07:28
Last Modified: 21 Jan 2020 08:33
URI: http://repository.ipmi.ac.id/id/eprint/503

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