Commercialization of Integrated Farming In Cattle Fattening Business

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Hernawan, Brianca and Minabari, Fikri and Hastiawan, Oke and Pranandari, Restu and Tanudjaya, Samuel (2017) Commercialization of Integrated Farming In Cattle Fattening Business. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

Indonesia’s huge population and demographic dividend coupled with short supply of beef provides massive opportunity in cattle industry and this Group Field Project (GFP) addresses such opportunity by setting up new cattle fattening business, using Integrated Farming System which support sustainable agriculture and ultimately becoming one of the company’s Differentiation. Nevertheless, cattle fattening business is one of prospective yet high risk. If the price continues to raise the bar, people might substitute it with others with lower price meet, i.e.: chicken, goat, sheep or buffaloes. The threat also coming from new entrance and competition among similar companies, which will heat the market. Bri Bri Natural Farm committed to ensure selection of steer cattle using Body Condition Score (BCS) and other performance criteria described in Operation Strategy, in order to address all critical success factors. Bri Bri Natural Farm also carefully calculatesthe best-fit combination of cattle feed ratio in order to achieve the best carcass quality. Despite those strengths, the weaknesses are also noted being thennew player in the industry. Fierce competition from old and big player might become the challenge. Bri Bri Natural Farm is therefore use Differentiation strategy that will help to accelerate the speed for Bri Bri Natural Farm to win the competition and create a unique selling proposition.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Divisions: Library > GFP (Group Field Project)
Depositing User: Melinda Lusyyana
Date Deposited: 21 Jan 2020 04:47
Last Modified: 22 Nov 2021 04:22
URI: http://repository.ipmi.ac.id/id/eprint/502

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