Blue Ocean Framework For Restaurant Sederhana

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Devara, Cleary Xavier and Ilham, Dipo Nurhadi and Wiweko, Dominicus Adiputra and Ghani, Royyan Ammar (2010) Blue Ocean Framework For Restaurant Sederhana. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Submitted)

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Sederhana Padang restaurant is one of the leading players in the food and beverage Industry, especially in padang restaurant. It has a very strong brand awareness on national wide. And Sederhana has expanded its franchise by internationally in Malaysia, Singapore and Australia. When the competition is already in red competition, Simple needs to innovate their value in business to create a new market that will bounce their financial performance. The change of the lifestyle, the booming of fast food restaurants and the modernization of the consumer are the factors that need to be reconsider. This project tries to provide solutions to a Simple Restaurant on how to use the blue ocean framework and create a new ocean of market that will enhance their value of business. This project will be on the marketing perspective for the business case ...

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Divisions: Library > GFP (Group Field Project)
Depositing User: Putri Dwi Novia
Date Deposited: 20 Jan 2020 04:22
Last Modified: 22 Nov 2021 03:59

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