PT. Airfast Indonesia Private Jet: Business Growth Strategy

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Pramudiatama, Ariya and Nahdi, Fahad and Saroengallo, Rastra D and Yanuardi, Ricky (2016) PT. Airfast Indonesia Private Jet: Business Growth Strategy. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

Background of the research is to study the possibilities for a charter company to develop its business growth strategy, especially for its private jet sectors. As a brief overview, there are only a few number of air charters in Indonesia, specializing on private jet charters. The focus will be for a company called Airfast Indonesia. Airfast Indonesia is a company specializing in aircraft charter industry. The main problem of the status quo is that the utilization of the company’s private jet is still too low, whereas based on our analysis it should be able to be maximized up to 5 times of its current usage. Along with this, the current system to order private jets limit the company from gaining more customers as its movement is very limited to a number of factors, which will be explained thoroughly on later chapters. The research method will be a combination of interview as well as data analysis from different sources, both published and unpublished documentations. Furthermore, from the data given as explained above in regards to the research method, we will then be looking at the market size of business class paseenger in particular. The vision for this paper is to find the possibility to invite a new market from business class passenger and to keep the highest standards of customer satisfaction. Not only will right channel be able to solve the supply and demand issue that is currently quite difficult to be solved, but it will also bring more benefits to the customers that will question the status quo of the industry and bring breakthrough to the paradigm of the industry. The general conclusion of the study is that there is indeed potential to disrupt the business class market by optimizing the excess capacity that the company has while still maintaining the benefit of flying private jets. Keywords: Airfast Indonesia, Develop Business Growth Strategy, Air Charters, Disrupt The Business Class Market, Optimizing The Excess Capaci

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Library > GFP (Group Field Project)
Depositing User: Latifah Latifah
Date Deposited: 20 Jan 2020 01:43
Last Modified: 20 Jan 2020 01:43
URI: http://repository.ipmi.ac.id/id/eprint/456

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