Asset Revitalization and Business Strategy Plan

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Mishra, Anil K. and Tarunajaya, Chairil and Wardhana, Denny and Antonio, Megawati W and Pandey, Ricardo M and Wahyu, Teguh K (2001) Asset Revitalization and Business Strategy Plan. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Among any Indonesian airlines companies, PT. Pelita Air Service (Pelita) has gained core competence through its chartered fight services, established from captive market of inter company transaction and long term flight contract with many big foreign oil and gas companies. This core competence contributed some competitive advantages, such as ; luxury of US Dollar revenue and reliable future cash flows. The assessment on financial position also indicated Pelita as a very liquid and solvent company. Meanwhile, the market is continuing to change, captive market is diminishing, competition getting tougher and what's Pelita serve for its clients can easily be copied by any other airlines. Future "privilege" from Pertamina may not also last forever. The global trend toward Asian Free Trade in 2003 may lead to more free competition and no more government protection. In addition, the implementation of regional autonomy in several provinces in Indonesia conceives a great opportunity for airlines industry. Therefore, entering the scheduled flight services is a must market that Pelitas should tap in order to preserve its core competition and empower its competitive advantages.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
H Social Sciences > HJ Public Finance
Divisions: Library > GFP (Group Field Project)
Depositing User: Melinda Lusyyana
Date Deposited: 18 Jan 2020 01:36
Last Modified: 18 Jan 2020 01:41

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