Caladine Baby Products Market Potential Assessment

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Sukmoro, Adriani and Akbar, Amirul and Hadi, Fithri and Alcid, Gina B. and Telah, Greesja and Maelisa, Marcus BJ (2007) Caladine Baby Products Market Potential Assessment. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

It takes time to roll out new product and fill dealer pipelines and sales growth to be slow while profits are negative or low during the product introductory stage. Several causes for the slow growth are due to delays in the expansion of production capacity, technical problems and delays in obtaining adequate distribution through retail outlets and customers reluctance. Coupled with slow growth, promotional highest ratio to sales because of the need to (1) inform potential consumers, (2) induce product trial and (3) secure distribution in retail outlets. The difficulties of introducing new product are then exacerbated by the existence of actual and potential rival offering the same products and substitutes that a buyer might consider. introducing a new product, smart companies and shrewd businessmen do various market studies and research beforehand to ensure that their new product would be accepted to its targeted customers.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Divisions: Library > GFP (Group Field Project)
Depositing User: Dwi Selviyana
Date Deposited: 17 Jan 2020 09:52
Last Modified: 17 Jan 2020 09:52
URI: http://repository.ipmi.ac.id/id/eprint/423

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