Spekta - Financing for Electronic & home Appliances for a Business

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Subhan, Ahmad and Susanto, Carolin and Sunyoto, Haryo and Kuseryansyah and Marwinsyah and Ramadhi, Priya and Kurniawan, Rachmad and Dandel, Sally Madonna (2008) Spekta - Financing for Electronic & home Appliances for a Business. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Submitted)

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Abstract

Spectra is currently a new division on Federal International Finance (known as FIF) that focuses on electronics and home appliances financing (E&HA). Having studied Spectra's business and strategy in 2007. this business proposal is zooming in 3 key territories to drive its core in financial services: Marketing. Operational, and Financial with the initial hypothesis: "Spectra doesn't have clear and consistent in Is segmentation By the improvement. It will create a significant result to Spectra as part of the etfort to achieve its vision". Spektra current segmentation is using demography which base on occupation and income on current FIF data base. Based on income, current Addressed to the consumers with income Rp 1.1 - 2.0 mio (50%) Most of the company's consumers are occupied as employees (64.56%). Currently Spectra just maintain the operational flow of FIF operational system consists of: credit approval and disbursement process, collection s stem, remedial sI stem, however it is also to be questioned whether this operational flow is dedicated especially for motoreycle will fit for spectra which is more focused on electronics and home appliances financing (E&HA).

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
Divisions: Library > GFP (Group Field Project)
Depositing User: Putri Lumithasari
Date Deposited: 17 Jan 2020 09:05
Last Modified: 17 Jan 2020 09:05
URI: http://repository.ipmi.ac.id/id/eprint/415

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