Marketing Research : Competition Analysis Focuses on Promotion Mix for Sikkens in Car Refinishes Industry within Jabodetabek Area

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Gozal, Angela Gracia and Wiryawan, Arip and Paramartha, Diwya Satwika and Satriotomo, Galih and Wijaya, Heskhel and Sormin, Jefri Christian (2008) Marketing Research : Competition Analysis Focuses on Promotion Mix for Sikkens in Car Refinishes Industry within Jabodetabek Area. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

This Group Field Project in the assessment of the current marketing strategy of the Sikkens in the Car Refinishes Industry within the Jabodetabek area, and focus on the Sikkens promotion mix. PT Akzo Nobel Car Refinishes Indonesia (ANCRI) is one of the established companies within the respective industry, therefore PT ANCRI always seeks the best marketing strategy for Promotion Mix to be implemented in the business process today and in the future. Therefore the Optimus Consulting try to mediate the needs by conducting a market research to study and analyze about the competition in the car industry refinishes in the Jabodetabek Area. Moreover the result of the study is expected to accelerate Sikkens maneuver to win the competition in its segment in the Greater Jakarta Area. The study describes the nature of the car industry refinishes which clearly elaborates on promotion such as personal selling, consumer behavior, distribution channels and other marketing strategies, that Sikkens favors since there is still the opportunity to be the best player by enriching its value added service. The Group Field Project is created to lead in the development, dissemination, and implementation of marketing concepts, practices, and information to probe and promote the use of marketing concepts by businesses for the betterment of PT ANCRI. This Group Field Project is recommended for our colleagues who are interested in exposure about the right marketing strategy in the car refinishes Industry.

Item Type:	Monograph (Project Report)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor
Divisions:	Library > GFP (Group Field Project)
Depositing User:	Putri Lumithasari
Date Deposited:	17 Jan 2020 03:30
Last Modified:	17 Jan 2020 03:30
URI:	http://repository.ipmi.ac.id/id/eprint/359

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