Strengthening Digital Capacity and Introducing Online Promotion Strategies for South Rawabadak BUMKM Business Units

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Bahri, Muhammad Saepul and Anugra, Janapriya (2025) Strengthening Digital Capacity and Introducing Online Promotion Strategies for South Rawabadak BUMKM Business Units. Diploma thesis, IPMI Institute.

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Abstract

This Community Involvement Project (CIP) was carried out to strengthen the digital marketing capacity of the business units under the Rawabadak Selatan BUMKM (Village-Based Enterprise) in North Jakarta. The partners faced four main obstacles: a weak digital presence, no working online sales system, limited human resources for marketing, and heavy reliance on offline sales through a single key partner.

The project was implemented through situation analysis, digital marketing training, assistance in content creation, and an introduction to branding, market segmentation, and e-commerce. The media discussed included Instagram, TikTok, Canva, CapCut, and the Shopee platform as an online sales channel.

The activities focused on introductory mentoring , covering, social media use, promotional content creation, and market segmentation . This approach gave the partners a first overview of how digital channels can support their business activities.

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Library > CIP (Community Involvement Project)
Depositing User: sandra margaretha
Date Deposited: 28 Sep 2026 02:29
Last Modified: 28 Sep 2026 02:29
URI: http://repository.ipmi.ac.id/id/eprint/3017

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