Distinct Business Strategy for Bali Baliku Villa

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Djaputra, Anton and Utama, Chitra T. and Setianti, Ikha Nur and Surya, Mariana (2007) Distinct Business Strategy for Bali Baliku Villa. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

This study would discuss the re-formulation of Bali Baliku Villa's Business Strategy. Located in Jimbaran, Bali Baliku Villa as a new villa had suffered from the bombing attacks that occurred in Bali in 2002 and 2005, which results in low occupancy rates. Bali Baliku has put its beach-front location as its key attraction factor, however, the villa is lacking in distinctive competencies, since nearby competitors also claim to offer beach locations and similar facilities. In this study, the group planned to develop a sound business strategy for Bali Baliku Villa to counter its current problems as well as to assure its sustainability in the future. This strategy was formulated by firstly assessing the current management perception of Bali Baliku Villa and its competitors. Next, the group analyzed the consumers "needs and market trends. Lastly, the group formulated with both short and long term strategies by considering Bali Baliku's strengths and weaknesses, and identifying the threats and opportunities in the market.. In the Short Term Strategy, the group proposed 3 solutions The first solution is to exploit a neighborhood environment, which includes partnerships with local cafes and the sponsoring events within the Jimbaran area in exchange for the villa's exposure / publications. , particularly China, Hong Kong, Singapore, Malaysia, and Russia These markets were proposed after considering their socio-economic situations and their increasing interest in Bali's tourism. Fastly, we proposed to use e-Marketing to accompany Direct Sales Effon Features that are essential in this e-Marketing are Website design and Optimization, Electronic Customer relationship Management, Consumer Generated Media, and Best Rate Guarantee via on-line booking

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
Divisions: Library > GFP (Group Field Project)
Depositing User: Putri Lumithasari
Date Deposited: 16 Jan 2020 11:56
Last Modified: 16 Jan 2020 11:56
URI: http://repository.ipmi.ac.id/id/eprint/298

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