PT Polypet Karyapersada Corporate Strategy Based on Focus of Market Study Switching from Non-PET to PET Packaging

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Tobing, Asima Margaretha L. and Syarief, Donny and Soepandri, Harlizon and Notoatmojo, Notoatmojo (2006) PT Polypet Karyapersada Corporate Strategy Based on Focus of Market Study Switching from Non-PET to PET Packaging. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

PET is a relatively new packaging in Indonesia introduced in the year 2000 and the PET market is at this moment still small at 50,000 tons / pa supplied by 5 key players with total production capacity at 385,000 tons / pa. PT. Polypet Karyapersada is currently the PET market leader holding 50% market share. To grow their PET business in the future PT .Poplypet Karya is challenged by enlarging the PET market pie in Indonesia. To see the potential growth of PET there are two factors that need to be studied namely the triggers to the switching from non-PET to PET packaging materials and the decision making process to the switching within the fast moving consumer goods (FMCG) companies. To this end, a focused study by direct interview was conducted on 6 (six) selected FMCG companies i e. Unilever, Indofood, Coca Cola, Danone, Nutricia and Bintang Toedjoe. A number of prepared questions were raised during the interview covering products and processes such as triggers, initiators, pressures, decision makers and decision making processes. The main findings from the study suggested that the triggers of switching are mostly coming from the market trend, the initiators were coming from either R&D, Marketing. Purchasing & Logistics while the decision maker in all cases are Marketing. The pressures are due to safety for foods and marketing & logistics aspects for beverages. There is still a lack of information on PET at the company level. No regulation or formal standardization has been established yet in Indonesia for the food & beverage industry. A number of recommendations have been drawn from this study for PT. Polypet Karyapersada that may be followed up accordingly.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Divisions: Library > GFP (Group Field Project)
Depositing User: Elza Christina Nur Ramadani
Date Deposited: 16 Jan 2020 07:48
Last Modified: 16 Jan 2020 07:48
URI: http://repository.ipmi.ac.id/id/eprint/223

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