Sahabat Group: Business Strategy Alignment in Achieving Corporate Goal

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Hartadi, Felix and Djohari, Hendra and Supryadi, Ronald and Sudjono, Sudjono (2006) Sahabat Group: Business Strategy Alignment in Achieving Corporate Goal. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Sahabat Group was established as a non profit oriented institution under "Yayasan Dharma Bhakti Parasahabat or YDBP" in 1999. Modeled after the famous Grameen Bank from Bangladesh, YDBP provides micro financing for non-bankable customers in several places in Indonesia as a community service rather than profit taking. As the business grows rapidly, the management faces increase complexity to manage the activities as well as to secure new funding from banks and other financial institutions. Because of these barriers, the management of Friends of the Group entered into profitable sectors which was hoped to produce better results commercially. Currently, Friends of the Group consist of several legal entities operating in financial services; six Rural Banks (Bank Perkreditan Rakyat or BPR), one Foundation (Yayasan Dharma Bhakti Parasahabat or YDBP) and one Multi Finance (Sahabat Finance). Currently the Company is in the process of transformation from a non profit oriented company into a financially sound company which is still able to maintain the organization's mission. In line with the process, management of Friends Group faces the necessity to improve business alignment Further, they are engaged with the FRESH team of IPMI who were looking for a project study for their Group Field Project (GFP) as a prerequisite task prior to graduation at IPMI Magisterial Management program. The objective of this project is to help the Company to develop a Strategy Map that translates the company's strategic intents. Therefore, to achieve this objective, the project is started from reviewing the strategic intent of the Company (consist of Mission, Vision, Values ​​& Strategy) and recommends the Strategy Map, Key Performance Indicators and Strategic Initiatives for Friends of the Group as the final project deliverables . To develop the Strategy Map, the FRESH team has conducted several workshops and meetings with the Company's management team, with objectives to get the agreement among the management team regarding the current and expected future direction of the Company. The team also visited a sampled branch to get the sense of current business operations and conducting interviews with branch management with regard to the business process and operational prob- lems. Moreover, the FRESH team carried out Industry and competitor's analysis and several internal surveys on competitors and core values. To guide the evaluation process, the FRESH team mainly used the Balanced Scorecard framework as the basis, and several other concepts to support the assumption. With the strategy map, Sahabat Group Is expected to have a clear pathway to pursue their strategy and a tool to protect the target achievement. As quote from the Balanced Scorecard book, "You can't manage what you can't measure and what you can't measure". With this regards, the FReSH team has performed its task to describe the strategy and to establish the strategy map for the Friends of the Group. Moreover, the FRESH team also equipped the company with Key Performance Indicators to measure the target achievement within the agreed time frame, and proposing several Strategic Initiatives to speed up the target achievement. On the other hand, Management's friend's task is to determine the target achievement for ecach identified KPIS in the agreed time frame and to execute the strategic initiatives. With this Implementation, we hope that Friends of the Group can become the Strategy Focused Organization.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
Divisions: Library > GFP (Group Field Project)
Depositing User: Elza Christina Nur Ramadani
Date Deposited: 16 Jan 2020 07:36
Last Modified: 16 Jan 2020 07:36

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