The Casual Relationship between Customer Relationship Management Towards Customer Loyalty of Manhattan Barbershop

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Nasution, Biondi Ardiya Farhan (2018) The Casual Relationship between Customer Relationship Management Towards Customer Loyalty of Manhattan Barbershop. Graduate thesis, Sekolah Tinggi Manajemen IPMI.

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This paper as well as the research was conducted to disclose the casual relationship between Customer Relationship Management towards Customer Loyalty within the management of Manhattan Barbershop in DKI Jakarta. As the inclining demand towards men’s grooming especially barbershop, barbershop business in big cities like Jakarta is competing fiercely. Every male that cares about hairstyle might’ve had one brand of barbershop he always goes to and relies on. The writer took this as a case to find the way to increase the customer loyalty as well as the brand loyalty of Manhattan Barbershop. The purpose of the paper is to find an approach to engage with customers as well as their satisfaction and loyalty. This paper is also used to measure the satisfaction of the consumers to assess the best way to increase the satisfaction that will relate to the loyalty. This research consists of theories followed by the previous study to support and guide the writer in conducting the research. Keywords: Customer Relationship Management, Customer Loyalty, Customer satisfaction, Barbershop.

Item Type: Thesis (Graduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Thesis > Bachelor of Business Administration
Depositing User: Putri Dwi Novia
Date Deposited: 16 Jan 2020 05:21
Last Modified: 16 Jan 2020 06:44

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