The Effect of Employer Branding In Attracting And Retaining Vivere Group Employees

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Tumbelaka, Stephanie Tanya Claresta (2016) The Effect of Employer Branding In Attracting And Retaining Vivere Group Employees. Undergraduate thesis, Sekolah Tinggi Manajemen IPMI.

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Abstract

This research is conducted for the writer to help VIVERE Group to evaluate the effect of its current employer brand to employee attraction and retention. VIVERE Group is one of the biggest and most important players in the furniture and interior contracting industry in Indonesia. There are several business units under the VIVERE Group umbrella, PT Gema Graha Sarana, PT Laminatech Kreasi Sarana, PT Prasetiya Gema Mulya, PT Vivere Multi Kreasi, PT Virucci Indogriya Saraya, and PT Vinotindo Graha Sarana. In the era of globalization where every information is just a couple of touches away, it is important for companies to also take care of their employer brand, instead of their product brand only. Employees will always be one of the greatest assets of a company, and to be able to continue grow and innovate, it is important to recruit and retain the best of the best. However it will be difficult to recruit and retain should the company does not have a good reputation as an employer in the market. In order to help VIVERE Group evaluate its employer branding as well as its connection with employee attraction and retention, the writer used several tools to analyze. The tools are: 1. Employer Brand Mix 2. Herzberg’s Two Factor Theory 3. Attraction and Retention Theories On the last chapter of this report, the writer has explained the results of her analysis, followed by several recommendations for the organization.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Thesis > Bachelor of Business Administration
Depositing User: Gandes Mranani
Date Deposited: 22 Jan 2020 04:17
Last Modified: 22 Jan 2020 04:17
URI: http://repository.ipmi.ac.id/id/eprint/163

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