A review hewlett packard's marketing strategies to increase market share in small business segment portable-notebook

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Risyad, Denny and Pusponegoro, Indratama D. and Kusmanto, Janto and Lumy, Sandy and Gojali, Yandi (2003) A review hewlett packard's marketing strategies to increase market share in small business segment portable-notebook. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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PT. Hawlett-packard Indonesia. is in their efforts of increasingsales within a fierce competition in computer business. The company seeks the possibility of expanding their in small business portable notebook segment, which is Hawlett-packard lpowest market share besides other segments. The current marketing strategy of PT. Hawlett-packard Indonesia especially in small business segment will need to re-shape its strategy for the purpose of its long-term sustainability in today's turbulence changing environment.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Library > GFP (Group Field Project)
Depositing User: Dwi Selviyana
Date Deposited: 16 Jan 2020 04:32
Last Modified: 16 Jan 2020 04:32
URI: http://repository.ipmi.ac.id/id/eprint/148

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