Extensive Marketing Research and Comprehensive Review

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Suhandojo, Anne and Julianto, Hengky and Marcelinus, Ivan and Hutauruk, Margaretha and Sulaeman, Tani (2000) Extensive Marketing Research and Comprehensive Review. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta. (Unpublished)

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By the last couple of decades, the Asia Pacific region had developed it self into one attractive market for a wide range of industries, with its rapid growth in economy and population of over two billions, Abundant new brands and products kept coming to the marketplace, both local and foreign, In hope to grab more market share. One of the major multitational players in the 90's for this region was Danone, a top french company.By the year 2000, Danone held the world's #1 position in fresh dairy foods and sweet biscuits, #2 in mineral water,and has grown o be one of the most admired global companies today.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Library > GFP (Group Field Project)
Depositing User: Melinda Lusyyana
Date Deposited: 16 Jan 2020 02:35
Last Modified: 22 Nov 2021 02:03
URI: http://repository.ipmi.ac.id/id/eprint/100

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