PACIFIC CENTURY CYBERWORK (PCCW) MEDIA GROUP REVENUE COMPARISONBEFORE AND AFTER VIU (STREAMING MEDIA), 2012-2018 PERIOD

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Daryanto, Wiwiek Mardawiyah and Lazuardi, Derida and Rachman, Gilang Permana (2020) PACIFIC CENTURY CYBERWORK (PCCW) MEDIA GROUP REVENUE COMPARISONBEFORE AND AFTER VIU (STREAMING MEDIA), 2012-2018 PERIOD. International Journal of Business, Economics and Law, 21 (1). pp. 11-17. ISSN 2289-1552

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Abstract

In 2019, PCCW Media Group, a subsidiary of PCCW, announced that Viu revenues for the six months ending June 2019 grew 12% to HK$441 million (US$56.2 million) and monthly active users increased from 20 million at end June 2018 to 36 million by end June 2019. This platform offers low prices to reach the entire market. Throughout this research, the significance level will be examined prior and after Viu is present as a product of the PCCW Company. The study was conducted by testing 6 variables, such as current ratio, return on equity, net profit margin, return on assets, debt to equity ratio and asset turnover. By using data obtained from the PCCW financial annual report, the variables were tested for the significance level using the t-test method. The results discovered that the difference is very significant for variable current assets and asset turnover. While other variables show no significance.

Item Type:	Article
Subjects:	H Social Sciences > HG Finance
Divisions:	Research And Community Empowerment > Journals
Depositing User:	Dr. Wiwiek Mardawiyah Daryanto
Date Deposited:	17 Nov 2020 02:49
Last Modified:	21 Dec 2021 03:27
URI:	http://repository.ipmi.ac.id/id/eprint/940

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