The Effect of Employer Branding on Employee Expectation and Turnover Intention in Online Streaming Industry (A Case Study of The Permanent Employees at Vidio.com)

About Us

Ipmi Repository is an online archive service which is managed by IPMI Library - Learning Resource Center. Established for collecting, managing, saving, preserving and disseminating digital copies of intellectual output of IPMI International Business School such as academic journal, books, theses, Group Field Project, Community Involvement Project, Case Study, conference paper, and other types of research publication. The main objective of this repository is to provide long-term, public, open access and easily retrieve to the digital collection to support teaching-learning process.

"Knowledge without observation is nil"

Karnadi, M Faby Rizky and Baskoro, Tritjondro (2019) The Effect of Employer Branding on Employee Expectation and Turnover Intention in Online Streaming Industry (A Case Study of The Permanent Employees at Vidio.com). South East Asia Journal of Contemporary Business, Economics and Law, 19 (2). pp. 56-63. ISSN 2289-1560

[img] Text
BUS_75.pdf - Published Version
Restricted to Registered users only
Download (295kB)

Abstract

Employer Branding (EB) is a key challenge in most of the organization today to encourage the best and most desirable employees to remain in the organization for maximum period. It is the responsibility of the employer to know how to attract them as the best employment of choice within the firm. However, vidio.com is one of famous online streaming industry in Indonesia which is recently facing the particular problem of retaining the best talents due to certain factors, especially for millennial’s characteristics. Therefore, this research aims to investigate: 1) The Effect of Employer Branding towards Employee Expectations in Vidio.com, 2) The Effect of Employer Branding towards Turnover Intention in Vidio.com, 3) The Effect of Employee Expectation towards Turnover Intention in Vidio.com. This research study is an explanatory research used a quantitative approach focusing on cause and effect relationship among variables. This study involved amount of population to 66 employees as the samples by using purposive sampling with questionnaire and documentation. The analysis technique used in this study is descriptive analysis with Partial Least Square (PLS)-SEM (Structural Equation Modelling), with the help of Smart PLS program. The results indicated that Employer Branding has a significant effect on Employee Expectations of 5,889 with a positive direction, Employer Branding has a significant effect on Turnover Intention of 2,042 with a positive direction, and Employee Expectations has a significant effect on Turnover Intention of 1,521 with a negative direction. The significant of the study for “The Effect of Employer Branding on Employee Expectations and Turnover Intention in Vidio.com” should be beneficial for future researchers to design their investigation on similar study. Moreover, the finding could help Vidio.com and other online streaming firm to improve their employer branding strategy in order to avoiding amount of higher turnover rate. Key words: Employer Branding, Employee Engagement, Turnover Intention, and PLS-SEM

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Research And Community Empowerment > Journals
Depositing User: Rizky Amalia
Date Deposited: 29 Jan 2020 03:06
Last Modified: 19 Feb 2021 04:49
URI: http://repository.ipmi.ac.id/id/eprint/651

Actions (login required)

View Item View Item