Analysis Performance of Apisate Product Within 2 Years at PT Sunthi Sepuri

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"Knowledge without observation is nil"

Hindarto, Deny and Simanullang, Saiful and Tamba, Manimul and Satria, Bayu and Wardhana, Iwan and Setyawan, Indri Agung and Varsney, Uma (2009) Analysis Performance of Apisate Product Within 2 Years at PT Sunthi Sepuri. Documentation. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

Knowing more about the depth of a company's marketing strategy and business model will be very useful in determining the direction of a policy that will be taken by companies in the development and improvement to the front and this is one of the key role in the success of the company strategy. The pharmaceuticals industry consists of drug manufacturers and biotechnology companies, plus the distribution and wholesale companies that handle the products. This industry is concentrated solely on medicinal and veterinary chemical and biological compounds. PT. Sunthi Sepuri as one of the companies that are known as a leading phamaceutical company that produces medicines with high quality. They have several distribution channels with an official sight as they work in partnership to sell their product. One of the leading products is called Apisate, which can help to reduce the obesity problem. Consumer is defined as a shopper or a person who has a weight problem (obesity). This is to make company more profitable and not lose the potential market for Apisate product, therefore, the company is required to improve the marketing strategy. Company should consider implementing new monitoring model in order to maintain and keep the Apisate product as always a superior product and to generate more sales revenue. Therefore we hope that by giving sort of recommendation to PT. Sunthi Sepuri's management can make PT. Sunthi Sepuri generate more revenue in the future, especially for the Apisate product.

Item Type: Monograph (Documentation)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Library > GFP (Group Field Project)
Depositing User: Dede Faujiah
Date Deposited: 17 Jan 2020 03:03
Last Modified: 22 Jan 2020 02:51
URI: http://repository.ipmi.ac.id/id/eprint/347

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