Business Development Plan for sales Delivery Services at P. Delta Jakarta

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Subhakti, I Ketut Puja and Prayoga, Irman and Sagita, Lisa and Trimarsanti, Lussy and Asmara, Yudha (2007) Business Development Plan for sales Delivery Services at P. Delta Jakarta. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta Selatan. (Unpublished)

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Abstract

In recent years, the beverage Industry has been faced with now opportunities and challenges. Changing consumer demands and preferences require new ways of maintaining current customers and attracting new ones. PT. Delta Jakarta, leading producer of alcoholic products such as Anker Beer, San Miguel and Carlsberg and is the second largest beer producer In Indonesian market with 30.1% market share. It is aggressively grabbing market share of the mass is dominated by PT. Multi Bintang Indonesia, producer of Beer Bintang. Heineken and Guiness. Along with Increasing competition, beer producers companies must intensely court customers, offer end ensure high-quality products, efficiently distribute them, ensure safety, and keep prices low - all while staying nimble enough to exploit new markets by launching new products. In this environment success depends on how a company's capitalize on emerging opportunities. Indonesia with a population more than 230 million people is definitely an attractive market to capture. For the last three years, beer market has increase for about 0.8 % and expected to sustain a steady growth in 2006 and following years to come. However, despite all the heavy promotional effort that has been done in supporting the sales of PT Delta Jakarta products, the products have failed to outsell PT. Multi Bintang Indonesia in the Indonesian Market as its share never outnumbered PT. Multi Bintang, In response to this issue, our group conducted series of investigations to analyze what are the key success factors for beer producers and specifically the importance of sales delivery service which PT. Delta Jakarta and also MBI offer to their customers to the business as a whole.

Item Type:	Monograph (Project Report)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HE Transportation and Communications
Divisions:	Library > GFP (Group Field Project)
Depositing User:	Dwi Selviyana
Date Deposited:	17 Jan 2020 03:08
Last Modified:	17 Jan 2020 03:08
URI:	http://repository.ipmi.ac.id/id/eprint/344

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