Factors affecting Customer Buying Intention with Brand Image as moderating variable: An application of the Theory of Planned Behavior in the case of PT. Jasa Andalan Solusi

About Us

Ipmi Repository is an online archive service which is managed by IPMI Library - Learning Resource Center. Established for collecting, managing, saving, preserving and disseminating digital copies of intellectual output of IPMI International Business School such as academic journal, books, theses, Group Field Project, Community Involvement Project, Case Study, conference paper, and other types of research publication. The main objective of this repository is to provide long-term, public, open access and easily retrieve to the digital collection to support teaching-learning process.

"Knowledge without observation is nil"

Elfando, Mario (2023) Factors affecting Customer Buying Intention with Brand Image as moderating variable: An application of the Theory of Planned Behavior in the case of PT. Jasa Andalan Solusi. Graduate thesis, Institut IPMI.

[img] Text
Thesis - Mario Elfando rev 20-03-2025 - Mario Elfando (15).pdf
Download (2MB)

Abstract

Recently, the insurance industry in Indonesia faced a landscape shaped by several key factors, including economic conditions, regulatory changes, and evolving consumer behaviors. This period was marked by both challenges and opportunities for insurers operating in the archipelago. Moving forward, the insurance outlook for Indonesia in 2023 reflected a blend of cautious optimism and proactive adaptation to regulatory, economic, and technological changes. Property insurance offers crucial protection against financial losses to factories, warehouses and homes due to unforeseen events. However, underutilization still remains a challenge due to limited knowledge, affordability concerns and perception of insurance as non-essentials. PT. Jasa Andalan Solusi functions as a facilitator in the property insurance landscape. Their services include policy consultations, risk assessments, guidance on financial security, and streamlined claims processing. Even though there is numerous previous research on this issue, there is still limited research looking at the factors affecting customer buying intention with brand image as the moderating variable especially in the insurance service context. This study investigates factors affecting Customer Buying Intention to purchase property insurance with Brand Image as moderating variable. It employs a quantitative approach, utilizing questionnaires using non-probability purposive sampling with a specific criteria. It uses the PLS-SEM Analysis as a method analyse the relationships between variables affecting Customer Buying Intention with multiple constructs and multivariate predictive models. Keywords: Customer Buying Intention, Property Insurance, Theory of Planned Behavior, PLS-SEM Analysis

Item Type: Thesis (Graduate)
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: Thesis > Master of Business Administration
Depositing User: Dwi Selviyana
Date Deposited: 16 Dec 2025 07:37
Last Modified: 16 Dec 2025 07:37
URI: http://repository.ipmi.ac.id/id/eprint/2870

Actions (login required)

View Item View Item