STRATEGIC MANAGEMENT PLANNING FOR LONG-TERM SUSTAINABILITY OF FAST-FOOD RESTAURANT: EVIDENCE IN XYZ RESTAURANT

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Santoso, Roni (2025) STRATEGIC MANAGEMENT PLANNING FOR LONG-TERM SUSTAINABILITY OF FAST-FOOD RESTAURANT: EVIDENCE IN XYZ RESTAURANT. Graduate thesis, IPMI Institut.

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Chapter 1_Roni Santoso - Roni Santoso.pdf
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Cover & Sign Form_Roni Santoso - Roni Santoso.pdf
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References & Appendix_Roni Santoso - Roni Santoso.pdf
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Abstract

The fast-food industry is facing increasing challenges in maintaining long-term sustainability due to fluctuating raw material prices, evolving consumer preferences, and intense competition from both local and international brands. This study aims to analyze efficient raw material management solutions, the adoption of a sustainable supply chain, appropriate marketing strategies, and effective human resource management practices to support the long-term sustainability of XYZ Restaurant. A mixed-method approach was employed, integrating qualitative and quantitative data collection through surveys and interviews. Analytical tools such as VRIO, PESTLE, Porter’s Five Forces, IE analysis, SWOT, and TOWS analysis were utilized to develop comprehensive strategic recommendations. The findings highlight that reducing supplier dependency through diversification, leveraging brand recognition for market expansion, enhancing production efficiency to counter cost fluctuations, and improving employee training and development programs are crucial for long-term success. The study concludes that XYZ Restaurant must integrate raw material management, supply chain optimization, marketing strategy, and human resource management to secure its position as a leading fast-food chain in Indonesia and beyond. Raw material management such as cloud kitchen expansion with AI-Base central kitchen, hyperlocal sourcing for sustainable cost control, food safety and food hygiene certification, and enterprise resource planning. Supply chain optimization such as enterprise resource planning, AI-Powered smart inventory, circular economy in supply chain, and transport management system. Marketing strategy such as collaboration with online shop in new location, create brand activation program, create “Spicy Challenge” marketing, and build R&D department to create new menus. Human resource management such as create green employee certification program, hiring for sustainability mindset, and human resource information system. Keywords: Fast-food industry, human resource development, marketing strategy, strategic management, supply chain, sustainability

Item Type: Thesis (Graduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Master of Business Administration
Depositing User: sandra margaretha
Date Deposited: 11 Mar 2026 06:21
Last Modified: 11 Mar 2026 06:21
URI: http://repository.ipmi.ac.id/id/eprint/2783

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