Factors that influence electric bicycle (e-bike) adoption: an empirical study in Jakarta, Indonesia

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Satria, Muhammad Alif (2023) Factors that influence electric bicycle (e-bike) adoption: an empirical study in Jakarta, Indonesia. Undergraduate thesis, Sekolah Tinggi Manajemen Ipmi.

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Abstract

Due to the growing popularity of cycling since the COVID-19 pandemic, Indonesia's bicycle sector is currently seeing significant profitability. Urban population are currently in high demand for bicycles as a personal mode of transportation due to its environmental friendliness and ease of use in congested areas. The growing use of electric bicycles during COVID-19. Therefore, this study uses a survey to find out to what extent certain factors are important in determining Indonesian consumers' propensity to use an electric bicycle. In order to do this, multiple regression is used to investigate the like hood of consumers' expressed desire to contemplate the adoption of an electric bicycle. Based on the results of this study, it is evident that behavioral attitude, subjective norm, and perceived usefulness all significantly influence a cyclist's decision to adopt an e-bike. This result implies that the theory of technology acceptance model can satisfactorily account for the respondents' desire to adopt e-bikes. This study also offers some suggestions to aid in the dissemination of ideas on the growth of the e-bike market in Indonesia.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Bachelor of Business Administration
Depositing User: Dede Faujiah
Date Deposited: 03 Apr 2023 07:25
Last Modified: 03 Apr 2023 07:25
URI: http://repository.ipmi.ac.id/id/eprint/1892

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