The effect of price fairness and store price image on repurchase intention for sport apparel brands in sport station Jakarta

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Fadillah, Mulky Kautsar (2023) The effect of price fairness and store price image on repurchase intention for sport apparel brands in sport station Jakarta. Undergraduate thesis, Sekolah Tinggi Manajemen IPMI.

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Abstract

Customers need sports equipment, of course, customers have to buy it at a store that provides sports equipment such as sports station which provides various sports equipment and various brands. Sports station sells sports equipment with various well-known brands such as Adidas, Nike, Puma, etc. However what makes sports station customers want to buy at a sports station while there are still many sports apparel stores that sell the same thing as a sports station and maybe better and more complete. Sports station is known for its complete range of brand and amazing promos. Usually, before buying or deciding what item to buy, of course, the buyer wants to see whether the price fairness is or not, then what about the store price image ? because it affects the buyer's decision because by looking at the price, people can already like it, and what if the buyer has the intention to repurchase, is it possible to be influenced by design, price, etc., all of which will be discussed in this study entitled "the effect of price fairness and store price image on intention buying back sports clothing brands at sports station Jakarta". This study focuses on respondents with a minimum age of 17 years and as many as 99 respondents using the SEM-PLS statistical research system called Smart-PLS3 whose results are significantly positive effects of price fairness on store price image, significant positive effect on store prices pictures of purchase intentions. This research is very useful and will be very helpful for future researchers who have the same variable relationship and can complement this research with better results and also research that is more specific to the brand itself.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Bachelor of Business Administration
Depositing User: Dede Faujiah
Date Deposited: 29 Mar 2023 04:47
Last Modified: 29 Mar 2023 04:47
URI: http://repository.ipmi.ac.id/id/eprint/1871

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