The moderating role of religious belief in influencing individual donor attitude in grater Jakarta : as seen from the evidence in plan Indonesia

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Habsjah, Ilyana (2023) The moderating role of religious belief in influencing individual donor attitude in grater Jakarta : as seen from the evidence in plan Indonesia. Graduate thesis, Sekolah Tinggi Manajemen IPMI.

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Abstract

Charities aid foundation reported that Indonesian are identified as the number one giver worldwide, especially in donating money and volunteering time. In the last 3 (three) years, Yayasan plan international Indonesia (YPII) has experienced growth in individual donations with an average increase of 31% annually, however, when compared to other NGOs, the income from individual donors at Plan Indonesia are still not good enough. In comparison with religious-based NGOs, plan Indonesia's individual fundraising is still far behind. Thus, a major question arises whether the perception of philanthropic programs (PP) and trust in NGOs (TN) have a significant relationship with fundraising attitude (AF) during COVID 19 pandemic recovery, and the moderating role of religious belief (RB) has a significant effect on it. It employed the PLS-SEM software to generate the structural model and analyze the 22-questionnaire data collected from 161 respondents during the period of October 2022 from specific criteria for selecting purposive sampling, resulting PP significantly influence and impact AF during the COVID-19 pandemic recovery fundraising appeal. RB directly significantly influence AF but not moderates the impact of PP and TN towards AF during the Covid-19 pandemic recovery fundraising appeal. This study provided an in-depth understanding of Indonesia donors' especially in Jabodetabek attitudes toward philanthropy campaigns, and how religious faith influence and moderate the association between charity projects geared toward the most marginalized and trust in charities, with attitudes to donate.

Item Type: Thesis (Graduate)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Thesis > Master of Business Administration
Depositing User: Dede Faujiah
Date Deposited: 20 Mar 2023 08:35
Last Modified: 20 Mar 2023 08:35
URI: http://repository.ipmi.ac.id/id/eprint/1849

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