Utilizing Marketing Mix towards Repurchase Intention on VIVERE Customer

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Prasetio, Shidqi Dwi (2015) Utilizing Marketing Mix towards Repurchase Intention on VIVERE Customer. Undergraduate thesis, Sekolah Tinggi Manajemen IPMI.

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Abstract

This research is conducted for researcher help VIVERE to figure out the factors that affect walk in customer and sales performance of VIVERE declining. VIVERE is one of the pioneer and important player of furniture industry in Indonesia. PT VIVERE MULTI KREASI is a subsidiary of VI|VE|RE GROUP, one of the biggest companies in Indonesia that has been around for 30 years. Currently, VIVERE has 12 stores that located in Jakarta, Surabaya, Medan and Denpasar. In addition, three factories located in Jakarta and Surrounding area. This company is well known as producing the highest quality and the widest selection of interior products. Since the company was formed in 2003, VIVERE has grown to be the leading furniture brand that provides total concept for home and office furnishing by offering premium quality products and excellent customer services. In order to help VIVERE find out what factors affect the customer desire to repurchase VIVERE product, the writer uses several tools to find out the problems. The tools are: 1. SWOT Analysis 2. Marketing Mix 3. STP (Segmentation, Targeting and Positioning) 4. Buying Decision Process 5. Sales Funnel At the last chapter the writer will explain the main problem of this thesis and followed by several recommendations.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Thesis > Bachelor of Business Administration
Depositing User: Gandes Mranani
Date Deposited: 22 Jan 2020 04:00
Last Modified: 22 Jan 2020 04:00
URI: http://repository.ipmi.ac.id/id/eprint/129

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