Analysis of Indonesian 2014 Cigarette Packaging Regulation Impact on PT Hanjaya Mandala Sampoerna's Financial Performance

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Daryanto, Wiwiek Mardawiyah and Leonard, Hansen and Wijaya, Henry (2020) Analysis of Indonesian 2014 Cigarette Packaging Regulation Impact on PT Hanjaya Mandala Sampoerna's Financial Performance. International Journal of Business, Economics and Law, 21 (3). pp. 9-18. ISSN 2289-1552

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Abstract

Smoking is one of the recreational things people do that has existed since ancient times. However, in recent years, many movements and research have claimed that cigarettes are having more negative rather than positive, specifically in health. In order to limit cigarette distribution, Indonesian Health Ministry issued a special regulation in 2014 by intervening on how cigarette companies market their product. The government obliges every tobacco distributed in Indonesia to be packaged by a package which 40% of it consists of scary pictures of disease caused by smoking. As the leading tobacco company in Indonesia, PT Hanjaya Mandala (HM) Sampoerna faces the risk of declining cigarette sales. This journal aims to analyze how this regulation impacted PT HM Sampoerna’s financial performance on activity, liquidity, solvency, and profitability using financial ratio analysis. PT HM Sampoerna’s observed period of annual financial reports is divided into two periods, 2010 – 2013 for the period “before” and 2015 – 2018 for the period “after” the implementation of the regulation. Those reports are then extracted into financial ratios in order to reflect the company's performance. The extracted data will be validated through statistical analysis T-test method in order to prove the journal hypotheses about the significance of the implemented regulation on PT HM Sampoerna’s financial performance. The result in this journal indicates that there are significant differences in PT HM Sampoerna’s financial ratios before and after the regulation was implemented. This journal is expected to give insight for PT HM Sampoerna’s management so that they can evaluate how its business is affected and design appropriate further planning and decisions. The Indonesian government can also be advised on how successful the regulation is in reducing the number of cigarette consumption in Indonesia.

Item Type:	Article
Subjects:	H Social Sciences > HG Finance
Divisions:	Research And Community Empowerment > Journals
Depositing User:	Dr. Wiwiek Mardawiyah Daryanto
Date Deposited:	18 Nov 2020 04:32
Last Modified:	21 Dec 2021 03:30
URI:	http://repository.ipmi.ac.id/id/eprint/972

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