The Financial Impact of Conventional Retail Industry Due to Online Based Shopping Model in Indonesia (Case Study of PT Matahari Departement Store Tbk and PT Shopee International Indonesia Period of 2013-2018)

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Daryanto, Wiwiek Mardawiyah and Meiliawati, Putri Tresna and Syarafina, Tesha (2020) The Financial Impact of Conventional Retail Industry Due to Online Based Shopping Model in Indonesia (Case Study of PT Matahari Departement Store Tbk and PT Shopee International Indonesia Period of 2013-2018). South East Asia Journal of Contemporary Business, Economics and Law, 21 (2). pp. 26-37. ISSN 2289-1560

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Abstract

The conventional retail industry has existed in Indonesia for a long time. However, along with the development of technology, consumer’s buying behaviour starts to change from retail oriented shopping to online shopping. Along with this development, the entry of ecommerce to Indonesia might affect the retail industry, especially retail that sells fashion, daily needs, and home appliance products. This research is objected to measure the financial performance of PT Matahari Department Store Tbk, before and after PT Shopee International Indonesia, one of the highest traffic ecommerce, start their business Indonesia in. Financial data of PT Matahari Department Store, Tbk in 2013-2018 are used. Descriptive financial ratio analysis is used to examine the financial performance of Matahari Department Store Tbk PT. Comparative analysis also used to know if there is a significant difference in the financial performance of Matahari Department Store Tbk PT before Shopee International Indonesia PT launched their E-commerce platform (2013-2015) and after Shopee’s ecommerce platform launched in Indonesia (2016- 2018). T-test (paired) was applied to test the hypothesis. This study found that there is a slight difference on financial performance of PT Matahari Department Store, Tbk between the period of 2013-2015 and 2016-2018, especially in profitability ratio and activity ratio

Item Type: Article
Subjects: H Social Sciences > HG Finance
Divisions: Research And Community Empowerment > Journals
Depositing User: Dr. Wiwiek Mardawiyah Daryanto
Date Deposited: 17 Nov 2020 08:50
Last Modified: 21 Dec 2021 03:33
URI: http://repository.ipmi.ac.id/id/eprint/944

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