FINANCIAL PERFORMANCE ANALYSIS OF PIZZA HUT DELIVERY BEFORE AND AFTER THE EMERGENCE OF THIRD PARTY ONLINE FOOD AGGREGATORS IN

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Daryanto, Wiwiek Mardawiyah and Nasution, Aldhita Erviana and Fadeli, Urora Pricilla (2020) FINANCIAL PERFORMANCE ANALYSIS OF PIZZA HUT DELIVERY BEFORE AND AFTER THE EMERGENCE OF THIRD PARTY ONLINE FOOD AGGREGATORS IN. South East Asia Journal of Contemporary Business, Economics and Law, 21 (3). pp. 1-8. ISSN 2289-1560

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Abstract

After food aggregators began to enter Indonesian market in 2015, there is a rapid growth in the fast food business. Pizza Hut, one of the biggest fast food chains in Indonesia has been improving and expanding its business to cater the needs of urban people. As the consumer behaviour began to shift from dine in experience to ordering food by phone, Pizza Hut developed new business models to keep up with the trends and expand their target market. One of the businesses is called the Pizza Hut Delivery (PHD), which focuses on delivery service. This study aims to measure the financial performance of Pizza Hut Delivery and analyse the differences before and after the food aggregators enter the Indonesian market. The research is conducted by using secondary data retrieved from PT Sarimelati Kencana yearly financial statements from 2014-2018 in order to calculate the financial ratios. The result is based on comparing the 2014-2015 (pre emergence) and 2017-2018 (post emergence) data and also using the paired t-test to compare the activity, profitability, liquidity, and solvency ratios, that later on is used to test the hypothesis. The result indicates that there is a significant difference in all of the financial ratios calculated. Based on debt to equity ratio which significantly decreased to 0.67 indicates the company was able to be financed by its own resources for operations. The company was also able to pay its short term and long term debts. Efficiency in generating sales must improve as the asset turnover ratio keeps declining over the year. The authors believe that the findings might be useful for future research.

Item Type: Article
Subjects: H Social Sciences > HG Finance
Divisions: Research And Community Empowerment > Journals
Depositing User: Dr. Wiwiek Mardawiyah Daryanto
Date Deposited: 17 Nov 2020 02:41
Last Modified: 21 Dec 2021 03:43
URI: http://repository.ipmi.ac.id/id/eprint/933

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