Business Development: An Assesment of Current Market Strategy for Lesonal of PT. Akzo Nobel Car Refinishes - Jakarta

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Yudhanto, Denny J and Januar, R. Utama and Harwanto, Wingki Hanis and Anugrah, Sandi and Erfan and Pasaribu, Mardhen deMoreib and Saragih, Budiharto (2005) Business Development: An Assesment of Current Market Strategy for Lesonal of PT. Akzo Nobel Car Refinishes - Jakarta. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta. (Unpublished)

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Abstract

This thesis describes the Group Field Project in Business Development that focusing on an assessment of current market strategy for Lesonal and its implementation in PT. Akzo Nobel Car Refinishes Jakarta. In a market that has been established and dominated for years by its competitors in Indonesia, PT. Akzo Nobel Car Refinishes Indonesia is seeking a second opinion on the Effectiveness of the marketing strategy of its products by implementing the business development practices.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Library > GFP (Group Field Project)
Depositing User: Dede Faujiah
Date Deposited: 15 Jan 2020 09:26
Last Modified: 22 Jan 2020 02:45
URI: http://repository.ipmi.ac.id/id/eprint/89

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