Marketing Plan for Golden Fiesta from PT. PrimaFood

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Triwicahyono, Adri and Susilowati, Amalia and Wongso, David and Hermansyah and Juliarso, Setiadi and Nainggolan, Wilson MP (2005) Marketing Plan for Golden Fiesta from PT. PrimaFood. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta. (Unpublished)

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Abstract

PrimaFood International (PFI) is a subsidiary of Charoen Pokphand Group Indonesia (CPI). Charoen Pokphand Group Indonesia is one of the leading industrial groups in the Indonesia with over 30 years of operational experience in the country, focusing on businesses such as Agri-business, Foods and Telecommunication. The group has a nationwide operation with more than 20.000 employees. PFI was establish as a food division of Charoen Pokphand producing and selling processed foods like chicken nuggets, chicken wings, sausage, meatballs, etc. since 2002. PT. PrimaFood International has launched four classes of these chicken products: nugget, karrage, katsu, spicy wing, superstick and chicken drumstick.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Library > GFP (Group Field Project)
Depositing User: Dede Faujiah
Date Deposited: 15 Jan 2020 09:10
Last Modified: 22 Jan 2020 02:37
URI: http://repository.ipmi.ac.id/id/eprint/86

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