Business Strategic Planning PT. Brown Prima Indonesia

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Susanto, Eddy and Kiswardi, Eric A. and Chandra, Felicia and Hosea, Gerry and Jakfar, Herlina and Irianto and Dondi, Titus and Sutijadi, Yohanes (2005) Business Strategic Planning PT. Brown Prima Indonesia. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta. (Unpublished)

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Abstract

PT. BPI is a licensed distribution company for BrowN footwear. The mission of PT. BPI's is to be a dominant and successful player as marketing and distribution company in Indonesia. To support company's mission, PT. BPI's set objectives as to establish BrowN as a top footwear brand in Indonesia over the next three years and to generate gross sales of Rp. 32 billion Rp. 80 Billion, and Rp. 200 billion for year 2006, 2007, and 2008 respectively. BrowN has differentiate itself by developing the selling point as a comfort and durable American Classic shoes thought its high construction technology, offering unique model of its Boots Casual shoes and lower price than its competitors. There are Three main competitors of BrowN foorwear, they are Kickers, Hush Puppies, and Rockport. Kickers positioned its product at low-to-middle income with its low price but not in high quality. while hush puppies and Rockport targeted to high income with its high quality product.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Library > GFP (Group Field Project)
Depositing User: Dede Faujiah
Date Deposited: 15 Jan 2020 08:52
Last Modified: 22 Jan 2020 02:35
URI: http://repository.ipmi.ac.id/id/eprint/81

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