Rebuilding Jordan

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Handoko, Hengky and Sidabutar, Hilman and Rachman, M. Ali Budi and Pamudji, Rivolinggo and Siregar, Sylvia M. (2005) Rebuilding Jordan. Project Report. Sekolah Tinggi Manajemen IPMI, Jakarta. (Unpublished)

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Jordan was establish 1837 in Norway and first entered the Indonesian toothbrush market in 1990. After several years of operation, it was able to hold quite strong market share but made a decision to leave the country in 1997 due to political upheavel and uncertainly in Indonesian economic outlook. It made a comeback in the Indonesian toothbrush market in 2000 and broke a three year vacuum selling period for the Jordan brand. It decided to r-enter the Indonesian market after the country successfully undergone political reform by establishing a new government under a new president, Mr. Abdurrahman Wahid. However, the absence cost Jordan its market share to Oral-B and Pepsodent brands. Since then, its attempts to regain the market share proved to have minimal success.

Item Type: Monograph (Project Report)
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Library > GFP (Group Field Project)
Depositing User: Dede Faujiah
Date Deposited: 15 Jan 2020 08:27
Last Modified: 22 Jan 2020 02:35

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