THE ANALYSIS OF ENTREPRENEURIAL INTENTION IN RURAL AREA: A CASE STUDY OF BUKIT PERAMUN GEOSITE IN INDONESIA

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Bhinekawati, Risa and Nelloh, Liza Agustina Maureen and Abdurahman, Oman (2020) THE ANALYSIS OF ENTREPRENEURIAL INTENTION IN RURAL AREA: A CASE STUDY OF BUKIT PERAMUN GEOSITE IN INDONESIA. GeoJournal of Tourism and Geosites, 28 (1). pp. 80-94. ISSN 2065-0817

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Abstract

geosite inherits geological heritage which brings rural entrepreneurship potentials. This study aims to investigate the relationships between social norms, subjective norms, perceived behavioural control (PBC) and entrepreneurial intention of villagers of Bukit Peramun geosite in Belitong Geopark, Indonesia. Structural Equation Model with Partial Least Square is employed to analyze the questionnaires from 100 local residents surrounding the geosite. The study finds that social norms have positive and significant effect on subjective norms, but no direct effect on PBC. Both PBC and subjective norms have positive and significant effect on entrepreneurial intention. It means that the community’s views directly influence the families’ and close friends’ views about the importance of entrepreneurship spirits and actions. Subsequently, the families’ and friends’ view would affect individuals’ perceptions on their entrepreneurial capabilities, which then influence their entrepreneurial intentions to do businesses and be entrepreneurs. These findings illuminate factors that influence entrepreneurial intention of villagers surrounding a geosite. This research has tested and enhanced the application of the Theory of Planned Behavior on rural entrepreneurship in the context of geopark. Lessons from this research can be replicated to other rural areas with similar characteristics.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Research And Community Empowerment > Journals
Depositing User: Rizky Amalia
Date Deposited: 19 Aug 2020 02:16
Last Modified: 14 Oct 2021 06:51
URI: http://repository.ipmi.ac.id/id/eprint/723

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